In their roles as Athlete Ambassadors, Merkushyna, Eberhard and Samuelsson will have the opportunity to educate, motivate and lead by example on integrity-related matters and to help the BIU spread its positive message at an exciting time for the sport.Īmongst the ambassadors’ responsibilities will be: regularly engaging with the BIU to share ideas and opinions connecting with other athletes to educate and increase awareness of the BIU’s role disseminating integrity-related information, speaking at events, seminars and workshops and, joining educational training sessions. The BIU’s goal is to build trust and confidence in the sport, with a mandate that covers anti-doping, anti-corruption, safeguarding, betting and match fixing – all areas where the ambassadors can truly make their mark. The three ambassadors will serve their roles supporting the Biathlon Integrity Unit, as part of the broader International Biathlon Union (IBU) Ambassador Programme which – covering Sustainability, Gender Equality and Integrity – officially launched today. Leading biathletes Anastasiya Merkushyna (Ukraine), Julian Eberhard (Austria) and Sebastian Samuelsson (Sweden) have today begun their terms as BIU Athlete Ambassadors for integrity matters.
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